Page 7: The Polo goes from strength to strength
The Polo case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products. The Polo mint is just one element of the overall portfolio of sweets and confectionery products produced by Nestlé Rowntree. The art of successful marketing is knowing when and how to make changes to highly successful products. Polo has been a successful product for many years. Its continuing success will depend upon further innovation and change which is taking place to make a good brand an even better brand.