Kit Kat: Revitalising a Brand Leader
A Nestlé case study

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Page 2: The life-cycle of a product

Marketing departments are expected to ensure that products do not go into decline. Mature products need new life injected into them, to keep the buying public interested and aware of the product's benefits. This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat.

Nestlé | Kit Kat: Revitalising a Brand Leader
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