Nutrition, Health & Wellness - New Product Development at Nestlé
A Nestlé case study

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Page 4: New product development (innovation and renovation)

Stages of development

Each of Nestlé's European factories is a centre of excellence that specialises in developing new areas of food technology. New paste bouillon research and development is carried out at an Austrian factory. The new Maggi 'A Natural Choice' paste bouillons are created and developed there. New product development involves a number of important stages. To give an idea of timescale, the development process for paste bouillons took 6 months.

At the same time front labels are designed, product photography commissioned, recipe sheets produced and sales presenters are designed to ensure a successful product launch.

Nestlé | Nutrition, Health & Wellness - New Product Development at Nestlé
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