Driving change through training and development
A Northern Rock case study

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Page 6: Conclusion

The movement towards a more pro-active business has involved considerable investment in staff in order that Northern Rock is able to offer keenly-priced products and services to an increasing number of customers. Feedback from delegates on courses and improvements in branch performance, have all helped to develop a more competitive spirit amongst branches.

By investing heavily in changing the methods by which it trains and develops staff, Northern Rock has set up a process which will enable it both to react to changes in the market-place and also make changes in its own right, so that it can sustain and improve its growth in the face of many different challenges in an increasingly competitive business environment.

Northern Rock | Driving change through training and development
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