Nutrition health wellness new product development at nestle

1396

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation developed by Nestlé. It explores the development of Maggi 'A Natural Choice': a range of culinary (cooking) products that is primarily targeted at chefs. Nestlé is the world's leading food company....

To continue to view this content you must be a member.
Login Subscribe