Competing in the global marketplace
An Overseas Trade Services case study

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Page 5: The external environment

Overseas Trade Services 3 Diagram 2Today British companies operate in a more complex and competitive external environment than ever before. Managers have to face the challenge of co-ordinating globally dispersed operations in countries with radically different trading conditions and cultures. They may well need some help.

Overseas Trade Services are run jointly between the Foreign and Commonwealth Office and the Department of Trade and Industry. The main objective is to provide British exporters with the best support service of any country in the world.

Overseas Trade Services are designed to provide practical help and advice for exporters of all types of services and goods. They provide access to over 200 offices worldwide whose staff include Foreign Office commercial staff and locally engaged market experts.

Overseas Trade Services | Competing in the global marketplace
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