Launching a new product range
A Patak's case study

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Page 6: Conclusion

AC Neilsen’s research has shown that Patak’s is “the most authentic brand of Indian food in the United Kingdom” and the success of the company goes well beyond our own shores. Patak’s is the market leader in over 40 countries worldwide, as shown below in the statistics for brand share in selected markets. By effectively building new brands and ideas designed around recognised consumer needs and requirements, Patak’s is able to experience continuous growth based on confidence in its products and a sound marketing philosophy.

Patak's | Launching a new product range
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