Supporting superbrands: the role of high-tech suppliers
This branding case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. It also focuses on the Japanese quality system – 20 Keys.
- Introduction
- Pittards
- Brand partnership – jointly meeting the needs of a changing market place
- Manufacturing strength
- Leather technology and product development
- Environmental management
- The importance of sponsorship
- Association with the big brands
- Conclusion
