Supporting superbrands: the role of high-tech suppliers

This branding case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. It also focuses on the Japanese quality system – 20 Keys.

  1. Introduction
  2. Pittards
  3. Brand partnership – jointly meeting the needs of a changing market place
  4. Manufacturing strength
  5. Leather technology and product development
  6. Environmental management
  7. The importance of sponsorship
  8. Association with the big brands
  9. Conclusion