Supporting superbrands: the role of high-tech suppliers
A Pittards case study

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Summary

Concepts:

Pittards, leather, technology, brands, environment, business, manufacturing, gloves, partnership, sports, suppliers, materials, superbrands, advertising, sponsorship.

Summary:

Producers of internationally known high performance products depend heavily on their materials and components suppliers.

Established in 1826 and situated in Yeovil, it produces glove leathers mainly from sheepskin and goatskin, including a range of leathers for dress, military and service gloves as well as ladies footwear.

Situated in Leeds, it makes leather for shoes and luxury leather goods mainly from UK cattle hides.

We see them being used by leading sports players: Colin Montgomerie (gloves and footwear), David Seaman and Philip Cocu (soccer boots).

The sports shoes you wear may well have been supplied by Pittards, along with your leather watchstrap or bag.

Pittards seeks to develop partnerships with high quality international brands.

In business, the term 'quality' as applied to goods and services means 'fit for the purpose required'.

Puma and Adidas require leather that is soft and lightweight enough to offer a high degree of sensitivity and comfort whilst retaining the strength, water resistance and durability demanded by professional footballer's, allowing them to exhibit their skills to the full. They want not only soft, supple materials, but ones which can combine well with the sophisticated technologies used in the sole of the boot to allow players to grip.

As a world leading brand, Louis Vuitton demands excellence in manufacturing processes.

Pittards supplies the leather, using manufacturing processes that offer superior technical ability, leading edge technology and high quality production.

An environment management system is a clearly defined system setting out who is responsible for particular aspects of environmental management, and the key procedures involved in working towards specific targets and objectives.

Pittards' environmental policy sets out a commitment to the environment including annual reviews, open communication, and use only of hides and skins that are by-products of the meat, dairy and wool industries worldwide.

Recently Pittards has been associated in some joint advertising activities with the big brands that it supplies.

Learning outcomes:

As a result of carefully reading this case study, students should be able to:

  • define and give examples of superbrands
  • show that superbrands require high quality inputs
  • define 'mission' and describe Pittards' mission
  • show, with examples, why Pittards has developed partnerships with leading brands
  • describe the role of high quality manufacturing systems and new technologies in providing the leather for superbrands
  • explain the importance of environmental management systems in quality production
  • show the benefits of sponsorship both to the sponsor and to the recipient of sponsorship
  • describe a typical partnership advertising campaign
  • analyse the importance of Pittards as a major UK business.

Pittards | Supporting superbrands: the role of high-tech suppliers