Page 2: The importance of training
The UK currently has around 12,000 printing companies. This market is worth £14 billion a year. Clearly, Polestar operates in an extremely competitive market. The majority of these companies are small firms typically with less than 20 employees. Many find ways of keeping their overheads to a minimum enabling them to compete on price. Also, unlike Polestar, a small printing firm may not have the resources to keep training its staff and is unlikely to be able to afford the very latest machinery.
The print industry is dynamic with constant changes driven by innovative technologies that continue to transform the way it operates. Polestar is able (due to its size and resources) to acquire the latest technology and train its staff accordingly. This means Polestar can gain a clear competitive advantage over its key competitors. This is a continuous process so that Polestar can carry on delivering high quality products and services to its clients.
Ongoing training often results in improved productivity by eliminating waste and avoiding delays. A high quality product that has been produced efficiently will help to increase profit levels.
Printing prices are usually set by fixed price tendering. This means the job has to be completed by a specific date and at a given price. If the job takes longer or uses more materials than planned, the printer cannot pass these increased costs to the client. This results in reduced profit or a loss on that particular job. Therefore it is better and more profitable to ensure staff are highly trained and efficient.