Promoting sustainable development
A Procter & Gamble case study

Page 1: Introduction

Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand and use them. How many Planet Earths do you think would be needed to supply all the resources required to meet that level of output? Just the one? One and half? Two? A recent report calculates the figure as three (WBCSD Sustainability Through the Market...
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Page 2: Sustainable development

For Procter & Gamble (P&G), the goal of sustainable development is to ensure a better quality of life for everyone, both now and for generations to come. In making the case in favour of businesses adopting a policy of sustainable development, P&G has adopted a holistic approach. This means treating demand and supply as part of a system through which an organisation can improve...
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Page 3: A holistic view of sustainable development

Taking a holistic view of sustainable development opens up many business possibilities to improve lives, particularly in developing countries. P&G staff use their research and product development skills to think more widely about the sort of products they should be bringing into the market place with a view to meeting people’s needs and improving their quality of life. This has...
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Page 4: Environmental, social responsibility and economic development issues

By concentrating on ‘How we do it’ as well as ‘What we do’, P&G attempts to address any environmental, social responsibility and economic development issues associated with its products and services. For example, all products have implications for: Environment Resource use (materials and energy) Water quality and availability Waste and emissions. Social...
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Page 5: Stakeholders

Wherever it operates, P&G attempts to do what is right for consumers, employees, shareholders and communities in a socially and environmentally responsible manner. Its drive towards greater social responsibility has included widening the diversity within its workforce to include people from a broader range of backgrounds and experiences and also making a positive contribution to...
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Page 6: Conclusion

P&G has received external recognition for its approach to sustainable development. For the second year running P&G holds first place within the Dow Jones Sustainability Index ‘non durable household products’ group and reports its work annually under the Global Reporting Initiative (GRI) guidelines. The GRI promotes international harmonisation in reporting of environmental...
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