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Marketing Case Studies

Providing a customer centric service

Case Studies
Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...

Launching a new cinema

Case Studies
 Introduction A successful business strategy sets out the long-term direction for an organisation and allows it to respond to the changing business environment in which...

People Case Studies

Training and development as a strategy for growth

Case Studies
Introduction Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

Motivation within a creative environment

Case Studies
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Finance Case Studies

Calculating the risks in making investment decisions

Case Studies
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Using cost benefit analysis to appraise investments

Case Studies
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Operation Case Studies

Client servicing in a customer-focused organisation

Case Studies
Equitable Life Assurance Society Image 1This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has...

Leading the digital revolution through innovation

Case Studies
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....

Strategy Case Studies

Building a joint venture in an emerging market

Case Studies
Introduction Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

Developing initiatives to improve financial stability

Case Studies
This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...

External Environment Case Studies

How an environmental management system EMS helps create a sustainable business

Case Studies
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...

A revolution in banking

Case Studies
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...

From The Business Blog

New Developments in the Steel Casting Industry

Blog
Stainless steel has a wide range of applications in the industrial and consumer industries due to its excellent appealing looks, high strength, and corrosion...

5 Things To Know Before Getting A Commercial Loan

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The inability to hurdle financial challenges is one of the primary reasons that businesses shut down. Without proper cash flow management and with restricted...

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