Marketing mix
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Meeting customers' needs in growth markets - online gaming (PDF)
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Planning effective marketing strategies for a target audience (PDF)
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Positioning the brand (PDF)
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Protecting the marketing mix through intellectual property rights (MP3)
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Protecting the marketing mix through intellectual property rights (PDF)
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Re-branding a Corporate Image (PDF)
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Re-focussing a company's culture and marketing mix (PDF)
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Sponsorship and the marketing mix (MP3)
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Sponsorship and the marketing mix (PDF)
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Sponsorship and the marketing mix (PDF)
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The marketing mix in the food industry (MP3)
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The marketing mix in the food industry (PDF)
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