Home Marketing product life cycle An enterprising approach to a marketing re-launch (PDF)

An enterprising approach to a marketing re-launch (PDF)

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An enterprising approach to a marketing re-launch in full in PDF format taken from edition 8 of Business Case Studies.

This case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group.

Read the case study online here


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