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Home Marketing Customer Focus Applying the personal touch to financial services (PDF)
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Applying the personal touch to financial services (PDF)

Applying the personal touch to financial services in full in PDF format taken from edition 3 of Business Case Studies.

This case study examines the CIS approach to customer relationships and the steps it is taking to bring a modern face to the traditional values of personal selling.

Read the case study online here

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Applying the personal touch to financial services in full in PDF format taken from edition 3 of Business Case Studies.

This case study examines the CIS approach to customer relationships and the steps it is taking to bring a modern face to the traditional values of personal selling.

Read the case study online here

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