Home Marketing Branding Building a brand in order to sustain its life cycle (PDF)

Building a brand in order to sustain its life cycle (PDF)

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SKU: tt100-pdf-6-189-10 Category:

Description

Building a brand in order to sustain its life cycle in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • know what is meant by a product life cycle
  • understand research is needed to identify the best way of injecting new life into brands/products
  • explain the key components of a SWOT analysis.

Read the case study online here


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