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Home Marketing Marketing strategies Building sound customer relationships (PDF)

Building sound customer relationships (PDF)

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SKU: tt100-pdf-223-561-7 Categories: ,

Description

Building sound customer relationships in full in PDF format taken from edition 7 of Business Case Studies.

This case study shows how Royal & SunAlliance has applied successful customer segmentation and relationship management to achieve successful partnerships with its key customers.

Read the case study online here

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