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Creating and managing a unique sponsorship (PDF)

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Creating and managing a unique sponsorship in full in PDF format taken from edition 3 of Business Case Studies.

This case study looks at sporting sponsorship, in particular, Royal & SunAlliance’s sponsorship of Tracy Edwards MBE and her crew as they pursue three yachting world records on board Royal & SunAlliance - a 92 foot catamaran.

Read the case study online here


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