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Customer-led innovation in a competitive market (PDF)

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Customer-led innovation in a competitive market in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to

  • explain the difference between a product-led and a customer-led approach to business
  • explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits
  • give examples of ways in which Abbey has simplified its communications with customers.

 

Read the case study online here


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