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Edition 17 Business Case Studies eBook


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Edition 17 collects 29 unique case studies that not only reflect the curriculum, but also offer a real insight into the corporate world, including Nestlé, JD Sports and Zurich. Teachers can go for the ‘Network Licence’ to make sure your whole school or university can read the e-book.
It doesn’t matter whether you’re starting your GSCEs or if you’re in the middle of a degree, the clear and easy-to-understand info inside the case studies can help you get to grips with all sorts of business information, including corporate responsibility, quality customer care and turning values into vision.
The e-book is all well and good in the classroom, but it’s a great revision tool at home if you just want to download it to your e-reader or smart phone.  
The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 
The titles of the business studies case studies included in this edition 17 eBook are:
  • Business expansion through training and development  

This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future.  

  • How innovation drives research and development  

This case study will look at the processes of research and development at ARM and show how these support the company’s leading market position.  

  • Decision making techniques  

This case study illustrates how management accountants use financial data to help make informed decisions.

  • Developing the skills for managing change  

This case study illustrates how CMI supports the development of effective managers.  

  • Marketing and product strategies for growth  

This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire.

  • Developing a career path in retail  

This case study shows how Harrods develops its employees so they can achieve a rewarding career in retail.

  • Entrepreneurship in engineering  

This case study examines the relationship between engineering and enterprise and the role that the IET has played in developing engineer entrepreneurs.  

  • Engineering Advantage - strategy in action  

This case study looks at how IMI hacombining its skills and knowledge, customer insight and innovation to achieve global market leadership.  

  • Using market research to support decision making  

This case study focuses on how JD, the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.  

  • Devising a communications plan  

This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign, supporting its ‘Help give a child a breakfast’ campaign launched in October 2011.  

  • Developing a sustainable supply chain to add value  

This case study will explore how Lafarge UK is active in all three sectors of industry and how it manages the need to develop the business alongside protecting the environment and respect for local communities.  

  • Using skills to respond to the external environment  

This case study illustrates how Logica monitors its external environment using PEST analysis to adapt its own business and generate innovative and unique solutions for its clients.  

  • Creating Shared Value in the supply chain  

This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities, demonstrating how Nestlé creates shared value within its cocoa supply chain.

  • Managing change through training and development  

This case study examines the role of people in improving the rail network and the British economy.  

  • The importance of sustainable purchasing and supply  

This case study explores the role of purchasing and supply in the oil and gas industry.  

  • Adding value through health and safety 

This case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business.  

  • Beyond corporate social responsibility  

This case study looks at Pris involvement in the HERproject (Health Enables Returns) which is raising awareness and delivering healthcare education to female workers in supplier countries.  

  • Apprenticeship training within the steel industry  

This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL.  

  • Values into vision  

This case study demonstrates how Syngenta’s vision, mission and values help drive the company’s culture.

  • Using diversity and inclusion to build a competitive edge 

This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies.  

  • Delivering a superior customer experience  

This case study examines how TNT’s Customer Promise reflects its core strategy of customer focus and aligns with its corporate values to influence the organisation’s culture.  

  • Developing responsiveness through organisational structure  

This case study looks at organisational structures and how UNISON’s structure is designed to allow it to make decisions and respond to changes quickly in order to help its members.  

  • Using cost-benefit analysis to appraise investments  

This case study examines one major wastewater quality improvement investment made by United Utilities. It shows how important non-financial considerations, such environmental impact, were in arriving at the best decision.  

  • The benefits of budgeting  

This case study shows how Zurich’s careful approach to budgeting is a contributory factor in gaining competitive advantage.  

  • Creating quality customer care  

This case study examines how Zurich brings quality to life in the care it provides for its customers every day.

Product Details
Pages: 110
Language: English
Publisher: Business Case Studies (01/09/2012)
Number of volumes: 1
Note: If you would like to add the contents of this eBook to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.
Instead of buying all of the Editions eBooks individually, as an alternative you can buy The Editions Collection which contains all Editions from 10-16 together in one handy eBook!

Click here to order this in CD-ROM format


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