Home Marketing product life cycle Extending the product life cycle (PDF)

Extending the product life cycle (PDF)

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SKU: tt100-pdf-6-301-13 Category:

Description

Extending the product life cycle in full in PDF format taken from edition 13 of Business Case Studies.

This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.

Read the case study online here


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