Home Marketing Marketing mix Meeting customers’ needs in growth markets – online gaming (PDF)

Meeting customers' needs in growth markets - online gaming (PDF)

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Meeting customers' needs in growth markets - online gaming in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain how broadband meets customers’ need for speed
  • identify key segments in the gaming market
  • explain how BT has developed a marketing mix for broadband gaming.

 

Read the case study online here


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