Home Strategy Types of organisation Securing customers’ interests through mutual ownership (PDF)

Securing customers' interests through mutual ownership (PDF)

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Securing customers' interests through mutual ownership in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • understand that all businesses have ownership and management structures
  • understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision
  • appreciate how mutuality can provide mutual organisations with competitive advantage.

Read the case study online here


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