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Sponsorship and the marketing mix (PDF)

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SKU: tt100-pdf-41-520-9 Categories: ,

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Sponsorship and the marketing mix in full in PDF format taken from edition 9 of Business Case Studies.

This case study looks at Vodafone’s marketing mix and how it uses David Beckham to promote the brand.

Read the case study online here

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Sponsorship and the marketing mix (PDF)

£3.99£6.99

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SKU: tt100-pdf-84-225-11 Categories: ,

Description

Sponsorship and the marketing mix in full in PDF format taken from edition 11 of Business Case Studies.

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.

Read the case study online here

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