Home Marketing Branding Supporting superbrands: the role of high-tech suppliers (PDF)

Supporting superbrands: the role of high-tech suppliers (PDF)

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Supporting superbrands: the role of high-tech suppliers in full in PDF format taken from edition 8 of Business Case Studies.

This case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. It also focuses on the Japanese quality system - 20 Keys.

Read the case study online here


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