Sectors of the economy Economic activity is usually divided into 3 sectors: 1. Primary industry - involves extracting raw materials. When economies first start growing they...

Business organisations prosper in proportion to their ability to add value to products. The value which they create is measured in terms of consumer...

Introduction A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...

This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Introduction Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...

Introduction Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business' ability to...

You could believe that internet marketing is not difficult. However, it is not as simple as you may think. You will understand this after...

Individuals have become accustomed to spending more time on the internet than they do watching traditional media. Over the past several years, it has...