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Using market research to develop a product range (PDF)

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Using market research to develop a product range in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • understand what is meant by a product range
  • know the meaning of marketing and its importance to an organisation
  • appreciate why market research should shape the product range.

Read the case study online here


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