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Home Companies first direct Using market research to relaunch a brand (PDF)
Using market research to relaunch a brand (PDF)

Using market research to relaunch a brand (PDF)

£5.99

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Using market research to relaunch a brand in full in PDF format taken from edition 13 of Business Case Studies.

This case study shows how first direct has used market research to revitalise its brand.

Read the case study online here

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