Using new product development to grow a brand in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- appreciate the need to make decisions that help to manage, maintain and develop the value of brands
- appreciate the importance of market research processes and the questions that market researchers seek to answer
- link processes of market research with a range of products that closely meet consumers’ needs.
Read the case study online here
