Readers digest

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579

 Direct marketing

This marketing strategies case study focuses upon the growth and development of the bestselling consumer magazine title in the world, Reader’s Digest, a magazine which has developed in a unique way to become a publishing phenomenon which has set itself apart from other magazines.

  1. Introduction
  2. The magazine industry
  3. Setting itself apart
  4. Readership profile
  5. Marketing
  6. Conclusion