The recruitment and selection of high quality workers can help a business to achieve its aims and objectives and gain a competitive advantage. Organisations use a variety of selection methods to ensure they get the right people for their vacancies. These methods might include application forms and interviews. They must also, however, ensure they are attracting the right people to apply in the first place. British Gas tries to appeal to a varied and diverse audience for its apprenticeships. To do this, it uses specialist Sky channels, women's magazines and publications targeted at ethnic minorities as well as radio, newspapers and a DVD for schools. Scottish Power also advertises its vacancies in local and national press plus it has harnessed the power of the internet. Since the 1990s much of the recruitment activity for large businesses has taken place online. Details about careers at Scottish Power can be found on its website and applicants can download application forms for its apprenticeships and graduate programmes.
One organisation that will have a recruitment decision to make in the near future is the BBC with Jonathan Ross' recent announcement that he will not be renegotiating his contract with them for his radio and TV shows. Several names have already been mentioned as possible replacements. Graham Norton is the favourite to take over Ross' Friday evening chat show. Liza Tarbuck has occasionally hosted his Saturday morning radio programme but critics do not believe she has the star quality required for such a show.
Although the BBC is unlikely to have to do much to make potential applicants aware of the vacancies, the reputation and success of the organisation depends upon them attracting and recruiting the best possible replacements. (The Times, 8th January 2010)
- What are the different stages in the recruitment process?
- Draw up a possible job description and person specification for Jonathan Ross' replacement on the Friday evening chat show.
- Explain appropriate selection methods that could be used by the BBC when replacing Jonathan Ross on the Saturday morning radio show.
- To what extent does effective recruitment and selection guarantee the success of organisations like British Gas and Scottish Power?
Answers to questions
- What are the different stages in the recruitment process? • Identify a vacancy exists • Write a job description • Write a person specification • Advertise the post • Selection e.g. short listing, testing, interviewing • Appoint the right person for the job • Induction training
- Draw up a possible job description and person specification for Jonathan Ross' replacement on the Friday evening chat show. Should include items relevant for a TV presenter
- Explain appropriate selection methods that could be used by the BBC when replacing Jonathan Ross on the Saturday morning radio show. Possible examples may include: • Following up references • Interview • Demonstration/trial
- To what extent does effective recruitment and selection guarantee the success of organisations like British Gas and Scottish Power? On the one hand effective recruitment and selection can contribute to success because: • Getting the right people first time. This reduces the cost of re-recruiting and training. It also means that labour turnover may be lower which results in an experienced and skilled workforce. This leads to... • Higher productivity • Better quality of service • Good reputation However, effective recruitment and selection cannot guarantee success because: • External factors may affect the business e.g. a lack of available labour in the area, lots of competition, the business cycle • Appropriate training and development may need to followed by any necessary training for the workers to be able to fulfil their roles • Other internal factors must be taken into account such as leadership and motivational methods employed