Competing within a changing world
A Rolls-Royce case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 2: The market

Rolls Royce 7 Image 2Rolls-Royce has not made motor cars since 1971. Rolls-Royce and Bentley Motor Cars Limited is owned by Volkswagen but exclusive rights to use the Rolls-Royce name for motor vehicles will pass to BMW in 2003.

The Rolls-Royce group is a global business with customers in 135 countries and production facilities in 14 countries. It employs around 40,000 people focused upon the present and future requirements of civil aerospace, defence, marine and energy markets. It has 56,000 aero engines in service with 300 airlines, 2,400 corporate and utility operators and supplies more than 100 armed forces.

The engines are used in all sizes of commercial aircraft from business jets to the largest modern airlines made by the two main aeroplane manufacturers Airbus Industrie and Boeing. As one of the most powerful brands in the world, Rolls-Royce symbolises a promise to deliver reliability, integrity and innovation to buyers and users.

Rolls-Royce | Competing within a changing world
lock