Expanding a business through skilful acquisition
A Rolls-Royce case study

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Page 4: The marine market

Rolls-Royce provides marine solutions for a wide range of customers. In particular, the company targets the high value niche markets of the industry. Examples of the products and systems provided for specialist vessels include:

Cruise, ferry and merchant

Cruise ships: engines, propellers, podded propulsors, thrusters, deck machinery, stabilisers

Fast passenger ferries: engines, propellers, podded propulsors, thrusters, deck machinery, stabilisers

Liquid Natural Gas carriers: propellers, deck machinery

Fast freight: Marine Trent gas turbines and the world’s largest water jets 

Offshore oil production and support

Semi-submersible rigs: control systems, podded propulsors, winches, thrusters

Floating production vessels: control systems, thrusters, winches

Naval sector

Aircraft/helicopter carriers: engines, stabilisers, steering gear, propellers, deck machinery
Fast patrol craft: gas turbines, gear boxes, water jets

Frigates/destroyers: engines, stabilisers, steering gear, propellers, deck machinery
Submarines: nuclear reactor plant and total support for this plant and other parts of the submarine.

Rolls Royce 7 Image 4In the marine market, customers are likely to have a variety of needs for different types of marine equipment and other marine solutions. These customers will want to deal with a supplier who operates on a scale that is sufficiently large as to be able to service and meet a range of complex needs. Moreover, in global markets it often pays to have a branch of an organisation specifically tailored to meeting local needs. This is certainly true of naval marine markets. For example, for the supply of sensitive defence needs where secrecy is required, the Royal Navy will deal only with UK companies. By developing a global marine presence, Rolls-Royce has been able to penetrate overseas markets. For example, Rolls-Royce Naval Marine Inc is a US registered company. Being US registered, it is able to deal directly with the US navy. This has led to the development of an advanced water jet in the USA.

Rolls-Royce | Expanding a business through skilful acquisition
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