This customer focus case study shows how Royal & SunAlliance has applied successful customer segmentation and relationship management to achieve successful partnerships with its key customers.

This customer service case study shows how Royal & SunAlliance has applied the principles of customer focus to provide business-related (‘commercial’) insurance to small businesses.

This promotion case study looks at sporting sponsorship, in particular, Royal & SunAlliance’s sponsorship of Tracy Edwards MBE and her crew as they pursue three yachting world records on board Royal & SunAlliance - a 92 foot catamaran.

This marketing strategies case study looks at how the sponsorship of the activities of the National Trust has enabled Royal SunAlliance to put into practice the values and beliefs it supports to create a reputable partnership designed to provide a range benefits for many years to come.