Strategy and the Environment
A Sheffield Forgemasters International case study

Page 1: Introduction

Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, atraditional miller, who set the foundations for the business in 1805. SFIL’s rich history is evident in that it is the successor to such famous Sheffield names as Vickers, English...
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Page 2: Vision

Senior management must provide a clear focus that is communicated down through all levels of the business. In such a highly competitive industry as steel manufacturing, developing a clear strategy is vital to establish a planned way forward in order to maintain and continually improve performance over time. Strategies are pre-empted by a clear understanding of...
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Page 3: Business Strategy

Steelmaking has the potential to impact significantly on the environment, as indeed it did before the negative effects were fully identified and tighter controls and government regulation were put into place throughout the 1980s and 90s. The bar is now set very high and SFIL is committed to operations that are both environmentally acceptable and sustainable...
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Page 4: Objectives

Over the past decade, SFIL has made significant investments and improvements to reduce its environmental impact. The clear objectives, set within its Environmental Strategy for 2011to 2016, have helped formalise that commitment and communicate to all its employees and stakeholders the planned approach to be implemented over the 5 year period to achieve the...
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Page 5: Evaluating a Business Strategy

The benefit of setting a clear strategy and outlining objectives and plans is that management has a clear basis for monitoring and reviewing its progress towards achieving its vision and aims. There are four main ways that SFIL monitors its environmental strategy. These are: Physical monitoring and measuring Key performance indicators (KPIs) Internal and external...
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Page 6: Conclusion

SFIL has shown that through its commitment to sustainability with respect to the environment and resources, it can not only achieve its vision, but also derive and deliver benefits for boththe business and for its many stakeholders. Such a commitment is required in order to s et clear objectives and strategies and then to communicate them to all employees in order for the...
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