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Using promotion to boost sales and brand value (PDF)
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Using promotion to campaign for public services (MP3)
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Using promotion to campaign for public services (PDF)
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Using promotion to position a brand (MP3)
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Using promotion to position a brand (PDF)
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Using promotional strategies to connect with stakeholders (PDF)
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Using Six Sigma statistical thinking to improve business processes (PDF)
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Using skills to respond to the external environment (MP3)
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Using skills to respond to the external environment (PDF)
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Using sponsorship to increase brand awareness (MP3)
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Using sponsorship to increase brand awareness (PDF)
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Using sports marketing to engage with consumers (MP3)
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