Case studies in Business Case Studies
Edition 13 SWOT analysis in action
The swot case study shows how Å koda UK transformed its brand image and built its competitive edge using SWOT analysis.
Edition 4 The role of PR in changing perceptions
This promotion case study looks at how Skoda used PR to change consumer perceptions of the brand.
Edition 3 Building brand equity
This branding case study focuses on the turn-around in the fortunes of a well-known motor manufacturer - Skoda. It examines how Skoda has increased its brand equity through changing its image.
Edition 2 The rebirth of Skoda
This marketing strategies case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing.