Case studies in Business Case Studies
Edition 13 SWOT analysis in action
The swot case study shows how Škoda UK transformed its brand image and built its competitive edge using SWOT analysis.
Edition 4 The role of PR in changing perceptions
This promotion case study looks at how Skoda used PR to change consumer perceptions of the brand.
Edition 3 Building brand equity
This branding case study focuses on the turn-around in the fortunes of a well-known motor manufacturer - Skoda. It examines how Skoda has increased its brand equity through changing its image.
Edition 2 The rebirth of Skoda
This marketing strategies case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing.