- SWOT analysis in actionThe swot case study shows how Å koda UK transformed its brand image and built its competitive edge using SWOT analysis.
- The role of PR in changing perceptionsThis promotion case study looks at how Skoda used PR to change consumer perceptions of the brand.
- Building brand equityThis branding case study focuses on the turn-around in the fortunes of a well-known motor manufacturer – Skoda. It examines how Skoda has increased its brand equity through changing its image.
- The rebirth of SkodaThis marketing strategies case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing.