Building brand equity
A Skoda case study

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Page 6: Conclusion

In today's modern motor industry, a car’s brand is vitally important. It is more than just a marque - it represents product features, image, customer service and servicing. Today’s customers want authentic, individual products with integrity. Skoda has seized a unique opportunity - emphasising its values and creating a strong identity which has become the brand story of the decade.

Skoda | Building brand equity
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