Creating consumer demand for Sky TV through sports
A Sky case study

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Page 6: Conclusion

The introduction of digital technology presents a major opportunity for BSkyB Ltd. Digital broadcasting offers greatly increased channel capacity and the ability to make better use of newer features such as Pay Per View, near video on demand and interactive services such as home shopping. BSkyB Ltd will be the first to introduce digital broadcasting services in the UK. Its launch is planned for Spring 1998. BSkyB Ltd will initially introduce around 200 new digital channels. Additionally, the company is working with a number of interactive service providers. There is no doubt that digital television provides the way forward for television.

Sky | Creating consumer demand for Sky TV through sports
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