A business strategy is the plan by which aims and objectives will be put into action. ARM, the world's leading semiconductor Intellectual Property (IP) supplier, has a number of strategies in place to achieve its aims. These include strategies related to growth, Human Resources (HR) and its network of partners. ARM has seen dramatic growth in recent years. To continue to expand the business ARM has identified three main drivers for growth which are:

• Increase market penetration
• Increase value per electronic device
• Develop and license new technology

Through focusing on these three areas, ARM aims to continue to grow and maximise revenue. Another method often used to grow a business is mergers and acquisitions. For example, this week Apple has bought social media data analytics firm, Topsy Labs, which specialises in using data from Twitter to track customer attitude. This acquisition will allow Apple to figure out who is influential on Twitter, what terms are trending and the impact of specific Twitter campaigns. (BBC, 3rd December 2013)

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