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Marketing

Understand the business studies topics with our business theory pages that help you learn the marketing topics you need to know for your exams.

Marketing

The Marketing Mix

Marketing

SWOT

Marketing

Segmentation

Competition

Creating strategies that meet customer needs in the marketing mix

International marketing

Product Launch

The Marketing Mix

Market planning

Customers needs

Methods of analysing marketing opportunities

The principles of marketing

Measuring customer satisfaction

Forecasting and business trends

Product Portfolio

International Marketing

The impact of eCommerce on business activity

Marketing Strategies

Market Research

Marketing strategy

Customer Focus

Popular Case Studies

Why Telephone Market Research Companies are Vital for Business Success

Why You Should Always Choose Double-Sided Business Cards for Maximum Impact

EDI and the world’s Number 1 Express Carrier

Would you lend £52,000 to Mr and Mrs Stevens?

Communicating with stakeholders

Meeting global responsibilities by caring for communities

Corporate Social Responsibility

Customer-led innovation in a competitive market

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

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