Tag: Market Research

Using market research to support decision making

 Introduction Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for example, might be considering opening new stores, expanding...

Market awareness will idea impact

Market awareness is essential whether you are launching a new brand or are entering the market with a new idea. There is a difference between market awareness and brand awareness. The letter...

Market research

Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions: Who...
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