Tag: Vision

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees as its strengths while at the same time...

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have been privatised. Although a smaller proportion of people work...

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen on stores in 18 retail parks located throughout the UK. Founded in...

Thevision of a company is an outline of what that company wants to achieve. A vision needs to promote aspiration and inspirestakeholders, both internal and external, in order to maintain and generate support....

Responding to change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the long-term success of an organisation. Therefore, for an organisation...

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to support its brand and how this helps to...

The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the Paralympic Games have provided athletes with disabilities with...

Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour. Virgin Trains operates the West Coast rail franchise with trains running...

In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion by 2050. To feed these extra people and...

Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual Property (IP). ARM Holdings is the world's leading...

If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach. As the UK’s largest scheduled coach operator, National...