By ranking high on search engines, you are likely to get a huge influx of new customers that otherwise would not have found you. On average, people only tend to flick through the first few pages of search engine results to find what they want, so you need to make sure that you are up there in order to bring in that organic traffic.
The trouble is, that is easier said than done. The world of SEO is a constantly adapting and changing landscape, and even for those that use digital marketing in their everyday lives, keeping up with the current trends can be a bit of a struggle. Nowadays there are many specialists that keep up with the latest SEO trends, who can help you build a sound optimization strategy, just make sure to go through some SEO company reviews first to make sure you’re hiring a real professional.
When someone conducts a search, the listings are ranked on what the search engine feels are the most relevant factors to the user. Pages are ranked on a huge number of factors, and that is why it is so difficult to work out how to get yourself to the top spot.
There are, of course, the basic tips that you can follow, such as making sure that the relevant keywords are used, keeping your website up to speed and optimized for mobile use, using videos and relevant content, etc.
However, new rules, regulations, and factors are being introduced constantly which govern how a business will be ranked, and 2018 is no different. Already, the landscape of SEO has changed this year and brands need to be taking these changes into consideration when looking into their marketing strategies.
If you want to attract more viewers, simply take a look at the infographic below and get yourself up to date with some of the most important SEO trends of 2018. For example, there are very different steps that need to be taken when it comes to optimizing a site for mobile devices, and sites that are not optimized this way can all say goodbye to around half of their visitors.
All businesses have varying time and budgets that they can invest into this practice, but it is essential to realize that brands really need to step up and learn all they can about how to get to that coveted first position on search engine rankings.
To find out more useful insights about current SEO trends, check the infographic below.
Infographic URL: https://seotribunal.com/blog/stats-to-understand-seo/