The role of stakeholders 3

2048

Introduction Amway is one of the world’s largest direct sales companies. It is a global enterprise and is privately owned by the families that started the company in 1959. Amway manufactures, markets and distributes more than 450 consumer products. In the UK Amway distributes a variety of products, including: Personal Care – fragrances, body care and hair care productsSkin Care and Colour CosmeticsDurables – cookware and water treatment systemsNutrition and Wellness – food supplements, food and drinksCatalogue Items – third party electrical goodsHome Care – laundry, cleaning and car care products Amway employs 14,000 people worldwide in its offices, manufacturing centres, warehouses, call centres or stores. It also works with around three million Amway Business Owners (ABOs) in more than 80 countries. These ABOs are the link between Amway and its products and the consumer. They also link Amway with communities across the globe. For more than 45 years, Amway Corporation has enabled people to have a business of their own. Amway has built up a strong regional structure around regional affiliates, for example, Amway UK and the Republic of Ireland. Operating through the regional structure, affiliate companies are responsible for: forecasting (ensuring enough stocks are available to meet demand)managing…

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