Edition 16 Engaging consumers through word of mouth marketing

Introduction In today’s society, consumers are bombarded with promotional  messages from organisations. Consumers receive these...

Edition 3 Assessing a major infrastructure project

Introduction The development of a transportation system which links up places both within the UK...

Edition 4 A business case for investing in rail

Introduction Today, there is growing concern about the number of cars and lorries on the...

Edition 12 Using research and development to improve agricultural productivity

Introduction The population of the Earth is growing at a fast pace. In 1950, 2...

Edition 13 Feeding and fuelling the world through technology

Introduction There are 6.7 billion people living on the planet and this number is expected...

Edition 14 Developing an effective organisational structure

Introduction Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture...

Edition 15 Product design through research and development

Introduction Syngenta is one of the world”s largest plant science companies. It is a leader...

Edition 17 Values into vision

Introduction In 2011 the world's population reached 7 billion, compared to just 3.5 billion in...

Edition 15 Job roles at Specsavers

Introduction Specsavers is one of the best known names in optical retailing in Britain. Optical retailing...

Edition 5 Leading the digital revolution through innovation

Introduction Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital...
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