Opportunities and constraints in the business environment

Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales...

Segmentation

Market segmentation is the process of dividing a market up into different groups of customers, in order to create different products to...

Promotion

Promotion is a common marketing term, one that attempts to draw attention to product or business in order to gain new customers...

Product Portfolio

Sales of products will eventually decline, as outlined in the four stageproduct life cycle. Businesses will often attempt to phase out existing...

Product life cycle

The life of a product is the period over which it appeals to customers. The sales performance of any product rises from...

Elasticity of demand

When you raise the price of most items, people will buy less of them. For example, when one airline raises its price,...

Demand and supply

The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a...

The impact of e-commerce on business activity

Selling through websites is the fastest growing method of trading worldwide. There are two main forms of e-commerce: Business...

Marketing strategy

A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing...

Demand and supply for goods and services

The demand for a product is the quantity that buyers will be willing to purchase at a given price. The supply of...