Managing change: a new approach to legal services

About this case study:As a result of carefully reading the Case Study, students should be able to:...

Customer-led innovation in a competitive market

About this case study:As a result of carefully reading the Case Study, students should be able toexplain...

SWOT analysis in action

About this case study:The case study shows how Å koda UK transformed its brand image and built its...

SWOT analysis and sustainable business planning

About this case study:This case study will show why IKEA believes a strong environmental stance is good...

Securing a market leading future through SWOT analysis

About this case study:This case study looks at a SWOT analysis of Hewden’s operations to demonstrate how...

Honour the past ... invent the future

About this case study:As a result of carefully reading the Case Study, students should be able to:...

The advantages of sponsorship

About this case study:This case study examines how two businesses that have global appeal are co-operating to...

Revitalising a valued character

About this case study:Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This...

Using promotional strategies to connect with stakeholders

About this case study:This case study helps students understand how organisations promote with customers and communicate with...

Promoting the brand

About this case study:This case study explores how Portakabin uses market analysis to identify customer requirements and...