Meeting customers' needs
A Travis Perkins case study

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Page 3: Ensuring the continued success of Travis Perkins

Travis Perkins aims to grow through a combination of different strategies. Over the years businesses have been bought through acquisition; this complements its existing store locations, product range and adds to the range of services it can offer. The 600th outlet was opened in November 2002.

The network of branches covers the whole of the UK. The latest acquisition for Travis Perkins is Jayhard Limited bought in August 2003. This business has 53 branches selling a range of plumbing & heating products at outlets around Britain - bringing the overall group total of outlets to almost 700.

Following a period of growth through acquisition Travis Perkins now has a complementary strategy to grow organically. To do this the business must continuously improve the product and service offering at each outlet, encouraging new customers and ensuring that existing customers keep coming back. It is also important to ensure that customers can always find what they want and are encouraged to buy everything they need.

Travis Perkins is aiming for market leadership and financial strength. Its mission is: 'to maximise market strength through profitability whilst offering optimum returns on investment'.

Travis Perkins | Meeting customers' needs
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