Transforming the marketplace
An Umbro.com case study

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Page 6: Conclusion

Umbro Com 6 Image 3UMBRO.COM has quickly developed into a new method of communicating with young people. It has used the name ‘Umbro’ to develop a new type of marketing strategy to appeal specially to another audience.

By focusing UMBRO.COM on the youth market, it hopes not just to generate a positive image for itself and the Umbro brand amongst youngsters, but also to develop a new concept in e-commerce.

Umbro.com | Transforming the marketplace
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