Case studies in Business Case Studies
Edition 8 An enterprising approach to a marketing re-launch
This product life cycle case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This product life cycle case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group.
Edition 4 The repositioning of Hobnobs
This marketing strategies case study examines the way in which McVitie's has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits.
Edition 2 Hula Hoops - emphasising the core values of the brand
This branding case study looks at the Hula Hoops success story. It is a prime example of UB's commitment to focus on investment in existing portfolio brands.