- An enterprising approach to a marketing re-launchThis product life cycle case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This product life cycle case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group.
- The repositioning of HobnobsThis marketing strategies case study examines the way in which McVitie’s has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits.
- Hula Hoops – emphasising the core values of the brandThis branding case study looks at the Hula Hoops success story. It is a prime example of UB’s commitment to focus on investment in existing portfolio brands.
- Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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- External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
- FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
- MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
- OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
- PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
- StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
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- Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
- ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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