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  • Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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      • FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
        • Accounts
        • Assets
        • Budgeting
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      • MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
        • Branding
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        • Marketing Mix
          • Place
          • Price
          • Product
          • Promotion
        • Marketing Planning
        • Marketing Strategies
        • Product Launch
        • Product Life Cycle
        • Product Portfolio
        • Segmentation
        • SWOT
      • OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
        • Continuous Improvement
        • Customer Service
        • Efficiency
        • Health and Safety
        • Innovation
        • Lean Production
        • Location of Business
        • Management of Change
        • Merger and Acquisition
        • New Product Development
        • New Technology
        • Product Development
        • Production Process
        • Quality
        • Research and Development
        • Supply Chain
      • PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
        • Communications
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        • Roles and Responsibilities
        • Skills and Competencies
      • StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
        • Aims and Objectives
        • Business Expansion
        • Business Organisation
        • Business Planning
        • Business Start Up
        • Business Strategy
        • Culture
        • Decision Making
        • Enterprise
        • Growth
        • Mission
        • Risk
        • Sectors of Industry
        • Stakeholders
        • Strategic Planning
        • Types of Organisation
        • Vision
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        • Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
        • ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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    Business Case Studies
    • Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
      • By Topic
        • External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
          • Business Environment
          • Business Cycle
          • Consumer Protection
          • Corporate
          • Responsibility
          • Economy
          • Ethics
          • External Influences
          • Globalisation
          • Government Influence
          • International Business
        • FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
          • Accounts
          • Assets
          • Budgeting
          • Cash Flow
          • Costs
          • Financial Risk
          • Investment Appraisal
          • Sources of Finance
        • MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
          • Branding
          • Competitive Advantage
          • Customer Focus
          • International Marketing
          • Market Research
          • Marketing Mix
            • Place
            • Price
            • Product
            • Promotion
          • Marketing Planning
          • Marketing Strategies
          • Product Launch
          • Product Life Cycle
          • Product Portfolio
          • Segmentation
          • SWOT
        • OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
          • Continuous Improvement
          • Customer Service
          • Efficiency
          • Health and Safety
          • Innovation
          • Lean Production
          • Location of Business
          • Management of Change
          • Merger and Acquisition
          • New Product Development
          • New Technology
          • Product Development
          • Production Process
          • Quality
          • Research and Development
          • Supply Chain
        • PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
          • Communications
          • Developing People
          • Diversity
          • Equal Opportunities
          • Managing Change
          • Motivation
          • Organising People
          • Protecting People
          • Recruitment and Selection
          • Roles and Responsibilities
          • Skills and Competencies
        • StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
          • Aims and Objectives
          • Business Expansion
          • Business Organisation
          • Business Planning
          • Business Start Up
          • Business Strategy
          • Culture
          • Decision Making
          • Enterprise
          • Growth
          • Mission
          • Risk
          • Sectors of Industry
          • Stakeholders
          • Strategic Planning
          • Types of Organisation
          • Vision
      • By Company
      • Resources
        • Revision TheoryUnderstand the business studies curriculum with our theory pages and see real life examples within our case studies with downloads
        • Teacher Resources
    • eBook Store
          • Printed Books By Edition
          • Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
          • ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
          • eBook Collections
            • eBookS by Topic
            • eBooks by Edition
          • Case Study eBooks
            • External Environment eBook
            • Finance eBooks
            • Marketing eBooks
            • Operations eBooks
            • People eBooks
            • Strategy eBooks
          • Case Study PDF's
            • Strategy
            • People
            • Operations
            • Marketing
            • Finance
            • External Environment
    • Membership
          • My account
            • Account details
            • My Orders
            • My Downloads
            • Lost password
          • Subscribe
            • Subscription levels
            • 1 Hour £10
            • 1 Day £25
            • 30 Days £99
            • 3 Months £175
            • 1 Year £599
            • Monthly Subscription £29
          • Log In


            Lost Password?

    • Business
          • Business Marketing
          • Coronavirus
          • Entrepreneur
          • Small Business
          • Law
          • Insurance
          • HR
          • eCommerce
          • Business Finance
            • Fintech
          • Cryptocurrency
            • Blockchain
            • Crypto Mining
          • Trading
          • Digital Marketing
            • Content Marketing
            • Social Media
            • SEO
            • PPC
            • Email Marketing
    • Lifestyle
          • Cannabis CBD
          • Fashion
          • Motoring
          • Travel
          • Health
          • Money
            • Gambling
            • Casino
          • Education
          • Careers
          • Property
    • Technology
          • Artificial Intelligence
          • Computing
          • Internet
          • Gaming
          • Digital Business
          • VOIP
          • Virtual Reality
    • Contact Us
          • Guest Posting
          • Editorial Links
          • Writing and Publishing
          • Homepage Links
          • Copyright and Licensing
          • Call Us 0203 376 4987
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      • Companies

      United biscuits

      By
      Business Case Studies
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      2 October 2019
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        •  An enterprising approach to a marketing re-launchThis product life cycle case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This product life cycle case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group.
          1. Introduction
          2. Part of a larger group – United Biscuits (UB)
          3. Being enterprising
          4. Product life-cycle
          5. Preparing to change
          6. Making the change
          7. Conclusion
        •  The repositioning of HobnobsThis marketing strategies case study examines the way in which McVitie’s has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits.
          1. Introduction
          2. The importance of finding the right position in the market
          3. An overview of the biscuit market
          4. Hobnobs
          5. Launched in the late 1980s
          6. Why reposition a brand?
          7. Building a new marketing strategy
          8. Relaunching in 1997
          9. Hobnobs on the up …
          10. Hobnob trials
          11. Conclusion
        •  Hula Hoops – emphasising the core values of the brandThis branding case study looks at the Hula Hoops success story. It is a prime example of UB’s commitment to focus on investment in existing portfolio brands.
          1. United Biscuits
          2. Product branding
          3. The snacks environment
          4. Hula Hoops
          5. Building on core values
          6. Positioning the brand
          7. Using advertising to emphasise core values
          8. Focusing the advertising
          9. Fostering brand loyaty
          10. Conclusion

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